Quick Hits: The True Origin of Pizza
(HT to Roboseyo via Twitter)
It’s about time someone did the legwork to finally put that snake Marco Polo in his place. Be sure to not miss this incredibly, 100% fact based, short documentary. I have to believe that the Italian government will stop at nothing to have it removed from the internet completely.
Okay, maybe it’s not that factual and not really a documentary either, but still worth a look. Personally, I love out of the box ad thinking and commend Mr. Pizza on green-lighting this project. I assume it must be to generate some hype and name recognition prior to further global expansion (for those not in the know Mr. Pizza is the largest domestic pizza chain here, growing presence in China and one location in LA’s Koreatown). Unfortunately, the “Gumshoe Pictures” outfit seems to just be a front for the viral marketing, so I’m not sure who to really give creative credit to, but still cudos and I hope more Korean companies can follow this example and find a bit of humor in their promotions.