Home > Inter-Korean Relations > They Just Can’t Stand the Sweet, Sweet Taste of Freedom…and marshmallow cream

They Just Can’t Stand the Sweet, Sweet Taste of Freedom…and marshmallow cream

Oozing with Capitalism...and marshmallow cream

Word comes from Yonhap that the Kaesong Industrial Complex is under threat by outrageous workers demands, to replace the currently provided Choco Pies as snacks with cold, hard cash (which may have better nutritional value anyways) or perhaps instant noodles (which most certainly does not). Of course the authorities can see these demands are not truly from the workers, but rather with the strings being pulled by the heartless North Korean regime who fear the spread of capitalistic ideals through mass-produced snack cakes. Turns out up to 10 pies a day are given out to workers (with up to 6 million being delivered to the complex each month) and some of the South Korean labeled sweets are finding their way to high prices on the black market. Some observers go so far to claim that the Choco Pie has become a symbol of the success and prosperity of the South, something the media has termed a “Choco Pie Revolution”. Undoubtedly fearing the spread of such ideas, Pyongyang recently failed to respond to an offer of millions of dollars in flood aid from Seoul, in apparent protest of the massive amount of choco pies that would be included thus heading off the possibility of a “Choco Fall” of riots demanding democracy (or a glass of milk). Managers at the complex have obviously come to understand the power of social change within the confections, as they denied the request for change.

So if it wasn’t obvious, I feel Yonhap might be giving the power of the Choco Pie a bit too much credit. While the little cakes are a nice snack, I don’t see the masses flying banners of empty snack wrappers invading the capital anytime soon. Really this story is nothing new, just a continuation of ongoing thread of chocolate-covered capitalism slowly taking over the North (see this Marmot post from 2009). The problem I personally have with this train of thought is that it’s not average Nork that is consuming the pies (among other SK goods) but rather the upper-crust who are likely well aware of their country’s failings, but unwilling to risk losing there place in it. If a Choco Pie goes for nearly $10 on the black market, as the media has claimed, I doubt the common man is giving up a couple days income for the privilege of eating one.

Of course no mention of North Korea and Choco Pies would be complete without looking back to the 2000 Chan-Wook Park domestic blockbuster 공동경비구역 JSA (Joint Security Area) and one of the better scenes from that film (not quite a classic, but well worth a viewing). In it, the unlikely group of North and South soldiers are having a friendly hangout in the former’s sentry post with DPRK Army Sergeant Oh (Kang-ho Song) happily stuffs his face with a Choco Pie while bemoaning the inability of his nation to produce such a treat. This leads his Southern counterpart Sgt. Lee (Byung-hun Lee) to suggest he defect and eat all the cakes he wanted. The first broach of this taboo subject causes the suddenly silent Oh to indignantly spit the mashed up pie into his hand and loudly proclaim his dream to one day see his great land produce a confection of such high quality, before returning the mass of chocolate and marshmallow to his mouth. The scene really sets the tone for what is off-limits in the unusual relationship being forged between the soldiers which has further meaning later on. Most likely anyone who even watched the film even in passing had this highlight stick with him, so perhaps this is the source of the “Choco Pies of freedom” meme. Just as the snack failed to pull the soldier across the border, however, so to is it unlikely to really cause fear in North Korean leadership.

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